International Women’s Day is an incredibly important day. We believe it’s very

powerful in continuing to highlight the inequality women still face, both around the world and here at home.

Kellie, our founder and Creative Director, really emphasises how important this day is to her, the company as a whole, and shares her experience in the industry as a business owner.

‘We feel it’s incredibly important to talk to men and women about International Women’s Day. It’s the opportunity to vocalise where there’s still vast differences in equality for women: the pay gap, the number of women in executive roles and parliament, and lower pay for female dominated industries. International Women’s Day is an opportunity to highlight some of the statistics around inequality and ingrained misogyny.

Ironically, a man at a multinational, multimillion dollar company is hosting an International Women’s Day event this year and asked us if we would supply a huge amount of flowers in exchange for social media exposure. It’s instances like this that we need to talk about.

Flowers are expensive, and it’s time consuming to create the beautiful table centrepieces. Our business is a product and a service; requests like this indicate that neither is valued. I lead from the front in these scenarios to support my female lead team, and respond firmly to these types of requests. When my partner Dan started working within the business, he was shocked to see how I was treated. I had to explain to him that the behaviour had actually improved over the years.”

For this reason, we always love to celebrate the day here at Fig and Bloom – especially with a team of around 85% women. To do so, we had an empowering conversation with some of our incredible team members to learn about the women that inspire them, advice they have for other women, what it’s like to work in the industry – with the hope to inspire others to continue the discussion, and effect positive change in our industry, and others.

The importance of International Women’s Day at Fig & Bloom

What does International Women’s Day mean to you?

Kellie, Fig & Bloom Founder & Creative Director

It’s about highlighting and shining light on the achievements of women and validating and supporting women where I can. Starting at a grassroots level and looking at what I can do to help change and improve within my own business.

Within the business, learning and growth are a huge focus. Hiring from within and supporting the women in the business through training and supporting their ambitions. I’m very sensitive to team dynamics, and using my intuition has been integral in building a creative, successful and harmonious team. Listening to my team and having the ability to implement changes quickly. Looking at global leaders in a variety of industries for inspiration as to where we can go and what we can achieve.

Gabby, Designer

Celebrating and championing the women in your life. Take it as a time to reflect on the women in your life’s impact and the value they add to your life. Also a reminder of how much is left to be done.

Ruby, events coordinator

For me International Women’s Day has always been about consciously recognising the progress the women’s rights movement has made, as well as the distance we have to go to achieve gender equality.

I like to use the day as a time to remind myself and others of the many small actions we can take to progress women’s rights. Empowering my friends to refuse always doing their boyfriends washing, volunteering at local women’s shelters and donating clothes and sanitary items to charity.

Penny, Marketing Assistant

International Women’s Day is a great reminder to honour the wonderful women who inspire us everyday. It’s also a time to reflect on how far we have come and how far we have to go, and what we can do to get there.

Tahlia, Operations Manager

For me International Women’s Day is an opportunity to celebrate all of the amazing things women are! #girlpower. It’s a chance to reflect on all of the things you’ve had to overcome, and all of the brilliant things you’ve achieved

How has Fig & Bloom empowered you in your career?

Kellie, Fig & Bloom Founder & Creative Director

As a female founder and leader, in many conversations, the power balance is weighted against our gender. Being able to make firm decisions quickly has been very empowering.

I recently interviewed for a new accounting firm, and during a conversation with one firm, I explained that we have 3 studios and disclosed the annual revenue. His voice went up an octave and said “Good girl… Good on you…” I don’t think he realised how patronising he sounded. I’m sure he would not have said that if I was a man.

Gabby, Designer

It has given me the ability to do something I love and explore my passion. I was previously working in the disability sector, so it was quite a big change. I started out in customer service at Fig & Bloom, I wasn’t a designer and the Founder and Creative Director Kellie trained and pushed me. I’m now really confident in my design skills!

Ruby, Events Coordinator

Before working at Fig and Bloom I never dreamed I’d end up a florist! I started off washing buckets and prepping flowers a few days a week, while attending university. Now I have been a florist for over a year and have had the opportunity to work in Events Management while our Founder Kellie is on maternity leave.

Working at a small, woman owned and founded business has been fabulous, and taught me how to handle dealing with uncomfortable situations while remaining professional and not allowing my work, knowledge or experience to be belittled or reduced by men because of my gender.

Fig & Bloom has empowered me so much in my career. Coming from a marketing background and wanting to move into floristry, I wasn’t sure what my career would look like. Fig & Bloom opened the doors for me to combine the two. I am learning more everyday about marketing and also the art of flower design.

Tahlia, Operations Manager

Fig & Bloom is a company full of wonderful, talented, creative women. As a company Fig & Bloom have always supported us achieving our goals and empowered us to embrace being strong women in our industry.

Kathryn, Head of Design & Events Sydney

Fig and bloom has empowered me in my career by being a non-judgemental, happy, nice environment to work in, with a team that supports each other and encourages you to be yourself. And to have a go.

What advice would you give your younger self?

Kellie, Fig & Bloom Founder & Creative Director

Try to see the funny side more! I tend to take things too personally and get frustrated sometimes.

Gabby, Designer

Follow your instincts, and go with the good feeling. If you have a passion for something follow that!

Ruby, Events Coordinator

Do not prize politeness over your own comfort and safety.

Penny, Marketing Assistant

Trust in your life decisions because no one knows you better than yourself!

Tahlia, Operations Manager

Take the leap and do something you love! You will absolutely thank yourself for it, even if it seems impossible at first!

Kathryn, Head of Design & Events Sydney

Some advice I would give to my younger self is to not care what other people think, and to love myself and believe in myself. And know that I am amazing just the way I am.

Which women inspire you the most?

Kellie, Fig & Bloom Founder & Creative Director

I love listening to podcasts of women at the top of their game in all industries. I enjoy hearing how leaders forged through adversity.

Gabby, Designer

My friends and my sister. They are all so different but they find and follow what is true for them and that is inspiring.

Ruby, Events Coordinator

Women like Dominique Jackson and Michelle Yeoh who have persisted in spite of adversity and while in the public eye for such a long period of time are very inspiring to me. So are Greta Thunberg and Waris Dirie, who use their activism to uplift and create change for women. Honestly any woman, especially those who struggle forward without putting others down or sacrificing their integrity, is, in my opinion, worthy of praise.

Penny, Marketing Assistant

My mum, because she’s incredibly selfless. And my friends who give me the gift of loving female friendships everyday. I am also inspired by any woman who lives authentically and exists in complete comfortability in their own skin.

Tahlia, Operations Manager

My Mum has always inspired me by being a strong, hard working, independent woman with a kind heart.

Kathryn, Head of Design & Events Sydney

Women who inspire me are women in my family. Who have lived through difficult times and similar experiences to what I have had and tell me how they got past it and what helped them.

Celebrate the women in your life

We hope you found this conversation as inspiring and empowering as we did. While we believe that this should be celebrated every day, even in some small way, International Women’s Day is a fantastic opportunity to reflect on what this day means to you, and on the current situation of the country you call home, and the world as a whole. It’s also the perfect time to show appreciation for the incredible women in your life who you love and admire.

So join us in spreading the love! Take part in what the International Women’s Day campaign has to offer, initiate conversations, or ultimately just show someone that you care. Whether it’s sending a message, giving an amazing woman a call, doing a small act of kindness, or giving a gift – do something that makes another woman in your life feel good. From bouquets, to chocolates, candles, and more, you might just find the perfect thing at Fig & Bloom.

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